Lastminute.com is Europe's leading travel and leisure online e-tailer, which sells last minute tickets or bookings for flights, holidays, and city breaks, spas, clubs, restaurants, theatre and gifts.
They differentiate themselves by offering some of the lowest prices by selling low risk, perishable inventory.
This has helped it attract a loyal community of subscribers who are either looking for spontaneity or the chance to still do something or go somewhere when there has been no former planning.
Brandmovers created a fun instant win game for Lastminute.com where a comical character 'Dopey Dave' needs to pack his belongings for a mystery holiday. The user needed to pack his suitcase before the time ran out and to be entered into the competition.
The 1st prize was a family holiday to Disneyland and there were also 100's of other prizes such as lastminute.com vouchers.
