'My Boys' is a very popular, contemporary American Sitcom based on the unconventional life of an intelligent and attractive female called Penelope Jane or as her friends call her- PJ.
She is not only a sportswriter but is a glorified tomboy or a woman living in a mans world. She has a close-knit group of male friends that she refers to as 'My Boys' with the tagline Men come and go but your boys are forever'.
To reflect the humorous and complicated friendships men and women have, Brandmovers created a fun My Boys Facebook Application 'Real Friends Tell It Like It Is'.
The aim is to assign five of your friends with an embarrassing situation that's sounds like them. For example you can assign friends who have the lamest pick up lines, would be likely to marry for money and who are the king of bad jokes.
This would then result in your friend being notified of your choice and subsequently adding the application to assign friends a situation of their choice. It had an amazing 2000% gain in users from the first user base, and then continued to progressively rise by increasing 300% from the second user base in the first two weeks of its release.
