We were tasked by games giant EA with devising and developing an online platform to drive both marketing opt-ins and direct sales. The Deals tab combines the best of social functionality with innovative crowdsourcing methods to incentivise user to engage, to extend the brand reach and to purchase. Deals are presented once a minimum number of unique users, who must first like the page, have clicked to unlock. Once unlocked a discount code is available for a limited time to be redeemed on the brand site.
We created a full online campaign to promote the theatrical release of this Japanese horror classic, including brand site, email campaign, advertising, seeding and a cool viral game. Our research led us to the conclusion that a Japanese-style ‘escape the room’ game would be an ideal vehicle to drive the campaign to the target demographic, and fitted the movie perfectly. It proved a huge success, drawing over a million plays and leading to fan sites, ‘how to escape’ walkthroughs and even YouTube clips.
We created a dynamic interactive game to promote the series boxset release of hugely popular BBC espionage thriller Spooks. Targeted towards fans of similar shows and movies, the game incorporated all of the main characters in a fast-moving and engaging mystery solving game, tied to a marketing opt-in, refer a friend and prize draw. The on-brand concept and targeting helped the campaign break long-standing click through and sign-up rate records.
VIRAL SOLUTIONS
Viral marketing is a phenomenon that encourages people to pass along a marketing message or is a message enhanced by the network effects of the internet.
We carry out a wide range of viral marketing duties such as user generated content, social media campaigns, microsites and online games which are brand orientated and tailored to your target audience.
User Generated Content
A User Generated Content (UGC) promotion is a competition based on skill and ability, which encourages members of the public to compete for a prize or incentive indirectly.
Social Media Campaigns
Firms can automate and manage viral campaigns by tapping into the social networks of employees, clients, connections and other contacts.
With features such as blogs, pictures, videos, news feeds, banners, forums, posting and sharing options there is the option to run your viral campaign on a social network or use the social network to drive traffic to your promotion.
Microsite
A microsite is a marketing driven website designed to deliver a particular message to a targeted audience. They are often an extension of a firm’s main online platform and focus on promoting an event, emphasising a brand or delivering a campaign.
Online Games
Viral games are a great way to encourage users to interact with your brand in a fun and effective way.
